The SAP Garden in Munich, one of the most modern multi-purpose arenas in Europe, relies on an innovative and entirely cashless payment system. From the outset, the arena sought a payment infrastructure that is as versatile and flexible as the range of events it offers – from ice hockey and basketball to third-party events, catering, and fan stores.

The greatest challenge: A wide variety of user groups, large visitor flows, and high expectations for speed and convenience demanded a solution that would operate seamlessly – both online and on-site. The goal was to establish a payment ecosystem that guarantees queue-free payments and full transparency at all times.

Our solutions:

Unzer implemented a fully integrated, digital payment ecosystem for SAP Garden that meets all requirements:

• Point-of-Sale (POS):
  State-of-the-art, contactless terminals enable fast and secure card payments, mobile wallets, and contactless payments by smartphone at every point – from food stands to the fan shop.
• E-Commerce & Mobile:
  Seamless integration with online ticketing and the ability to conveniently order food and drinks via mobile order in the event app provide a true omnichannel experience.
• Analytics & Insights:
  Arena operators benefit from real-time analytics and reporting for targeted management of sales figures, visitor flows, and offerings.
• Cashless Convenience:
  The arena is 100% cashless – all transactions are cashless. This ensures faster processes, higher conversion rates, and additional security for both visitors and operators.

Impressive Results

• Shorter Waiting Times:
  The average payment time at points of sale has been significantly reduced – fans can devote more time to the event itself and spend more time in the stadium area instead of waiting in queues.
• Digital Leader:
  Over 20% of all payments are now made via mobile order through the arena app – a figure well above the industry average among arenas.
• Flexible Acceptance:
  The majority of payments are now made by card or digital wallet – cash payments have been completely eliminated and are not missed by visitors.
• Scalable Partnership:
  The launch at SAP Garden serves as a reference model for numerous other partnerships and provided the proof of concept for major events and sports clubs such as RB Leipzig and FC Bayern Basketball.

Innovation only reveals its true value when it becomes tangible for people. With the SAP Garden, we have together created a digital payment experience that combines convenience for fans, efficiency for the operator, and new possibilities for the future of sport.

Pascal Beji, Chief Commercial Officer at Unzer

Conclusion

The partnership between SAP Garden and Unzer has set new standards: unified, cashless payments, multi-channel use, high conversion rates, and satisfied visitors. The success of the first year makes this solution a model for the future of stadiums and event venues across Europe.