Move beyond an omnichannel strategy and offer an unparalleled customer experience. By adopting a unified commerce strategy, you centralise customer and product data on a single platform. No matter whether your customers buy online, in-store, or via an app, they have a consistent experience – and you have a better overview of all channels.
of Gen Z shoppers would pay more for great customer experiences. ¹
is the average number of channels a customer engages with before making a purchase.²
of consumers compare prices using their smartphone.³
¹ Salesforce – Millennials vs. Gen Z: How Are They Different?
² McKinsey – Redefine the omnichannel approach: Focus on what truly matters
³ ECC Payment Study Vol. 26
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Customers don’t think in terms of channels – they just want a smooth buying process. Unified commerce allows you to offer customers the same outstanding buying experience on every channel, so customers keep coming back for more. The more channels your customers engage with, the more they are likely to buy.
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Do your customers browse products online and purchase in-store? Or do they collect products in store and pay later using their smartphones? By consolidating payments, delivery data, and online and physical stores on one platform, you get the complete picture of your customers’ buying journeys.
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By replacing siloed systems with a central platform for all customer interactions, you can move from a fragmented process to a continuous flow of information. Unified commerce enables you to be more agile, respond to customer needs, and tailor your special offers and loyalty programs to your target customers.
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Implementing a unified commerce strategy involves many areas of your business. Modernising your payment solutions is a good place to start. Download our unified commerce white paper for more in-depth explanations of unified commerce and its related trends, as well as tips for implementation.
We offer solutions that cover all stages of the payment process, both online and in store. From payment acceptance and smart POS terminals to white label BNPL solutions, analytics, and risk management – we can give you all the tools you need to build your unified commerce strategy. Contact us to start your journey.