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HANS NATUR – Automated payment processes for happier customers

With Unzer’s help, the organic online shop implements comprehensive payment solutions

5 minutes
Hans Natur



Sustainable products for children and (expectant) parents


Invoice, credit card

Unzer Solution

HANS NATUR has been selling sustainable products for pregnancy, early childhood, and family needs for over 25 years. With Unzer’s help, the online store has automated and standardized its payment processes. As an added bonus, HANS NATUR improved the satisfaction of its customers in Germany and Europe.

Comprehensive automation of payment processes

After successfully selling sustainable products for families online for 25 years, steady growth called for some processes to be automated. But the company wanted to take a careful and comprehensive approach:

Topics like payment, risk management, fraud prevention, and collections run throughout the entire company. So adequate implementation required integration in all sub-processed related to order fulfillment across all departments and systems.

Thomas Posch, CEO WESTbahn Management GmbH

The online shop requested that Unzer implement a full integration from the ground floor up, hoping to ensure the highest possible degree of automation.

Three intensive months of integration

HANS NATUR set out to find a reliable partner that would respond to the online shop’s needs. In Unzer, they found the perfect payment service provider to do the integration, one which also offers the most popular payment methods for national and international customers.The project was successfully completed within about three months. But Unzer is sticking around as a reliable partner for the next stages of the integration.

Next, WESTbahn decided to switch to a payment page tailored to its own corporate design. This type of integration allows merchants to integrate Unzer’s payment forms directly into their online shop and customize them using our UI components. As a result, customers now enjoy an even more seamless checkout experience, boosting trust in the private railway company’s brand.

HANS NATUR is where families shop for organic-quality sustainable products

Smooth checkout for satisfied customers

Unzer’s payment solutions have now been fully and comprehensively integrated into HANS NATUR’s processes. No major issues related to payment, risk management, fraud prevention, or collections were overlooked. Even complicated cases were fully resolved.

Full integration into all our processes has enabled us to give our customers the greatest possible benefit.

Thomas Posch, CEO WESTbahn Management GmbH

Together with Unzer, HANS NATUR now offers a variety of payment methods, including the most preferred payment methods in the market, invoice payment and PayPal.Unzer offers invoice payments as a no-risk white label solution. Customers experience a smooth checkout and enjoy more freedom when shopping. At the same time, HANS NATUR benefits from Unzer’s payout guarantee and increased customer satisfaction. A textbook win-win situation!

Case Studies.