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freytag & berndt: Increasing Online Visibility and Conversion Rate

How SEA and payment solutions helped the publisher boost online traffic and revenue

4 minutes
freytag & berndt

Retail, Publishing


Hiking maps, road maps, atlases, city maps, posters, travel guides


Online payment acceptance


With roots going as far back as 1770, freytag & berndt has a long history in the print and publishing industry. The Austrian company specialises in maps and also stocks a wide range of travel and outdoor books from other publishers. To increase its online traffic and conversion rate, freytag & berndt collaborates with payment provider Unzer and eCommerce specialists boomerank.

Standing Out in a Competitive Market

Besides its physical stores, freytag & berndt also sells its road maps, hiking maps, and travel guides online. In this highly competitive market, it’s crucial to optimise the online shop experience. One way to do this is by offering customers more ways to pay. Since 2007, the publisher has partnered with Unzer to offer all major payment methods.

Standing out from the competition is another challenge for online retailers. That’s why in 2021, freytag & berndt partnered with boomerank to boost online traffic and gain new customers. The software-as-a-service company supports freytag & berndt with its solution for SEO and SEA.

We’ve been an Unzer customer for 15 years and we’ve always been really happy with the quick, friendly, and professional customer service. We’ve never had a reason to change providers.

Allan Hiermann, Marketing Manager – eCommerce, freytag & berndt

Improved Online Visibility Increases the Conversion Rate

To drive more traffic to the freytag & berndt online shop, boomerank conducted keyword research and optimised its SEA campaigns. The eCommerce specialists also supported the publisher in setting up Google Shopping campaigns. This opened up new ways for freytag & berndt to acquire new customers. Allan Hiermann, Marketing Manager at freytag & berndt says, “boomerank makes the complex topics of SEO and SEA accessible and easy to understand.”

With the increased traffic, it’s important to optimise the buying journey so that customers complete their purchase. Over the 15-year partnership with Unzer, freytag & berndt has regularly improved its online shop with responsive checkout pages and all relevant payment methods. These include credit card, PayPal, SOFORT transfer, Maestro, and EPS, a popular payment option in Austria.

Unzer provides simple and secure payment methods for our customers. The technical availability of the payment interface leaves nothing to be desired.

Allan Hiermann, Marketing Manager – eCommerce, freytag & berndt

Combined eCommerce Expertise for Excellent Results

The wide selection of secure payment options not only makes it easier for customers to make a purchase, but it also helps build trust with new customers. Combined with the increased traffic that boomerank helps to generate, this is a recipe for success. The publisher has seen a 15% increase in online orders and an 18% increase in online revenue.

15 %

increase in online orders.

18 %

increase in online revenue.

Case Studies.