Fashion industry under pressure to act: How unified commerce and Buy Now, Pay Later can help

Unified commerce is proving to be an effective lever against the tense consumer climate in the fashion industry. The new study by ECC KÖLN in collaboration with Unzer entitled "Fashion industry under pressure to act: How unified commerce and Buy Now, Pay Later can help" impressively shows how much trust retailers place in unified commerce services to successfully counteract the ongoing consumer restraint in this segment. 102 fashion retailers provided their expert opinion in mid-September 2023; the interviews were supplemented by further studies by ECC KÖLN and IFH KÖLN.

The topics in our study:

• Current situation and development of the fashion industry
• Channel integration and means of payment for high customer satisfaction
• Buy now, pay later as a customer magnet