/f/118211/5472x3648/efa2639bcb/shutterstock_1508455988.jpg)
“Buy now, pay later” providers for Shopify in comparison: BNPL models, target audiences, integration, and whitelabel capabilities. Find the best solution for your shop!
Shopify merchants in the DACH region are faced with a growing range of “Buy now, pay later” (BNPL) solutions. Which one suits your own shop depends less on brand recognition, and more on two factors: which BNPL models are offered, and how deeply the solution integrates into the Shopify checkout.
This comparison presents five BNPL providers for Shopify: Unzer, Riverty, Alma, Klarna, and PayPal. The focus is exclusively on BNPL payment methods such as invoice purchase, instalment payment, and Pay-in-3/4 from each provider. You will learn how the five solutions can be technically integrated into Shopify, which target groups they reach, and what to consider when making your choice.
Shopify fundamentally distinguishes between two integration methods for BNPL:
With App Store solutions, it’s worth checking who actually developed and maintains the app: With a provider-owned app, development, maintenance, and support are handled by the payment provider itself, meaning one contact for integration, operation, and troubleshooting. With other solutions, an external partner agency handles technical implementation based on the provider's API. In this case, merchants may need to deal with two contacts for different issues.
Provider | Shopify Integration | Setup Effort | Checkout in Shop Design (Whitelabel) |
|---|---|---|---|
Unzer | Provider-owned app per payment method, developed and supported by Unzer, plus separate messaging app “Unzer Checkout Booster” | Low, no-code setup | ✅ Yes |
Riverty | App by partner agency TFTW, based on Riverty API | Medium, depends on agency | Parly |
Alma | Provider-owned app per instalment model (Pay in 2/3/4) | Low, single-app installation | No |
Klarna | Native in Shopify Payments, plus separate messaging app | Very low, activate in payment settings | No |
PayPal | Native in Shopify Payments, plus separate messaging app | Very low, activate in payment settings | No |
Provider | BNPL Models | Usable Without Customer Account | Core markets |
|---|---|---|---|
Unzer | Invoice purchase, instalment payment (available as whitelabel) | ✅ Yes, date of birth only for real-time credit check | EU (DACH, Netherlands) |
Riverty | Invoice purchase, instalment payment | Partially, depends on payment method, sometimes requires one-time password | EU (DE, AT, NL, BE, SE) |
Alma | Pay-in-2, Pay-in-3, Pay-in-4 | No, Alma account required | EU (FR, DE, ES) |
Klarna | Invoice purchase, Pay-in-3/4, instalment payment | No, PayPal account and login required | International |
PayPal | Invoice purchase, instalment payment, Pay-in-3 | No, PayPal account and login required | International |
Unzer offers an official Shopify app for invoice purchase and for instalment payment – both developed, operated, and supported by Unzer directly. No-code integration can be completed in under an hour and runs directly in the native Shopify checkout, with no redirection to an external payment page.
Target audience: Shopify merchants in the DACH region who want to offer invoice purchase and instalment payment as independent, brand-consistent payment methods, suitable for both smaller shops and larger Shopify Plus stores.
Costs: Terms are agreed individually depending on payment method, volume, and contract.
Riverty provides invoice purchase and instalment payment through a Shopify app, developed and maintained not by Riverty itself but by Swiss partner agency TFTW.
Target audience: Retail merchants and marketplaces focused on Germany, Austria, and other European markets.
Costs: Transaction fees are agreed directly with Riverty; additional fees may apply to TFTW for app support.
Alma specialises in BNPL with a focus on short-term, interest-free instalments. For Shopify, several provider-owned apps are available, each for a specific instalment model.
Target audience: Small to medium-sized shops focusing on short-term instalment payments for small to mid-size baskets.
Costs: Alma charges a transaction-based commission without monthly fees; merchants can pass costs on to customers or bear them themselves.
Klarna can be activated directly via Shopify Payments settings and covers invoice purchase, Pay-in-3/4, and instalment payment.
Target audience: B2C retail with a younger, smartphone-focused demographic already familiar with Klarna.
Costs: Fees vary by business profile and market conditions, and are individually agreed with Klarna.
PayPal Pay Later is natively integrated into Shopify Payments and covers invoice purchase, instalment payment, and Pay-in-3.
Target audience: Broad B2C online retail with customers who already have a PayPal account.
Costs: Regular PayPal transaction fees apply for Pay Later; the additional instalment fee is usually borne by the customer, not the merchant.
With branded solutions like Klarna and PayPal, the payment provider features visibly at checkout: its own logo, communications, and direct customer relationship.
With a whitelabel approach like Unzer’s, the entire customer journey remains within the merchant's brand – from selecting the payment option, through invoicing, to payment reminders. For Shopify merchants who value consistent brand experience and a first-party customer relationship, whitelabel capability is therefore a key selection criterion, alongside setup effort and supported payment types.
Shopify merchants in the DACH region have two fundamentally different routes:
Riverty and Alma each cover specific niches: Riverty focuses on Germany and Austria through the TFTW partner agency, while Alma is aimed at Pay-in-3/4 for smaller baskets outside the classic DACH invoice purchase model. The right solution depends on your target group, the desired level of brand control, and the setup effort your shop is willing to invest.
What does BNPL cost for Shopify merchants?
Fees depend amongst other things on sales volume, the selected Shopify plan, and negotiated terms – comparing several providers is worthwhile.
Who assumes the risk of default for invoice and instalment payments?
All five providers in this comparison – Unzer, Riverty, Alma, Klarna, and PayPal – take on credit checks and the risk of default: The payout to the merchant is independent of customer payment behaviour. This distinguishes BNPL solutions from classic manual invoicing without a payment service provider, where the merchant bears the risk.
Which BNPL provider suits which Shopify shop?
This mainly depends on three factors: target markets, desired level of brand control at checkout, and whether a quick native activation or a deeper, whitelabel integration is more important. Those who value a consistently branded checkout without external logos will find this with a provider-owned app like Unzer’s, rather than with branded solutions. The comparison tables earlier in this article offer a structured overview by integration, setup, and BNPL models.
What happens in the case of a refund if BNPL was used?
The merchant initiates the refund as usual via Shopify; the money goes first to the BNPL provider, which then pays it to the customer. This extra step can slightly delay refunds compared to direct card payments. For Unzer, for example, this reconciliation runs automatically via synchronisation between Shopify and the Unzer Dashboard.
Do you always need a customer account for invoice purchase in Shopify checkout?
No, it depends on the provider. With some solutions, for example Unzer invoice purchase, a single data field such as date of birth is sufficient for the credit check, with no registration or login required. Other providers require an existing customer account or login before purchase, e.g. PayPal.