Premium furniture

Industry

High‑end beds

Product

installments, Invoice, Shopify integration

Unzer solutions

Luxusbetten24 sells premium beds with a high average order value—installments are mission‑critical at checkout. After Klarna’s exit, the team needed to protect conversion, keep the brand front and center, and launch fast on Shopify Plus. With Unzer’s white‑label installments including 0% financing and a streamlined Shopify integration, conversion stayed steady while the take rate for installments climbed—paired with strong approval rates and leaner operations.

Visit Luxusbetten24 here

Context and decision

Luxusbetten24 observed a higher risk of cart abandonment for baskets of €1,500 and above—especially among new customers. At the same time, running multiple payment providers in parallel increased checkout complexity.

Why Unzer

At the same time, the team wanted a strictly on‑brand flow—no third‑party logos, no redirects, no cognitive friction. Requirements: short time‑to‑market, low TCO, and reliable approval rates.

Buy now pay later

Brand consistency: A fully on‑brand checkout that keeps customers within the Luxusbetten24 experience—end to end.
0% financing as a sales lever: Zero‑interest installments reduce price friction and lift installment take rate at the point of decision.
Shopify Plus integration: App‑based rollout, minimal engineering, fast go‑live.
Outcome: The funnel remained stable, trust signals improved, and installment usage increased—without diluting the brand with external branding.

Unzer replaced Klarna seamlessly—without a conversion dip. Our 0% installments tripled usage on day one. An on‑brand checkout, strong approval rates, and a smooth Shopify integration—exactly what a premium brand needs.

Diego Bassai, Co‑Founder, Luxusbetten24

Implementation and Shopify advantages

Once the Shopify app was available, integration was straightforward—no parallel PSP setups, no heavy in‑house builds. “Installments (0%)” is embedded in the native checkout; real‑time credit checks run in the background. The team benefits from less complexity, clear processes, and single‑source reporting.

Key advantages for Shopify/Shopify Plus merchants:

On‑brand experience: no redirects or third‑party logos—lower cognitive load, stronger trust.
Conversion‑first: 0% financing positioned as a clear value proposition at the decisive moment.
Operational efficiency: Unzer handles risk checks, dunning/collections, and predictable payouts—lighter workload for Finance/Support.
Built for scale: resilient for peaks and campaigns without reworking the checkout.

Preview

Buy now pay later

Results

Checkout conversion: no measurable decline post‑Klarna.
Installment take rate: 3× increase on launch day of 0% financing
Risk and operations: Excellent approval rates; no increase in defaults or fraud. Dunning/collections fully handled by Unzer; transparent, predictable payouts improve cash‑flow planning and working capital.

Buy now pay later

White‑label BNPL with 0% financing keeps the brand on stage, increases installment relevance, and reduces operational overhead—a clear business case for Shopify Plus merchants with high AOV.

Launch on‑brand installments with Unzer