Unzer Wins German Brand Award 2025: Setting New Standards in 360° Brand Communication

Berlin, July 1st, 2025 – The payment service provider Unzer has been recognized with the prestigious German Brand Award 2025 for “Excellence in Brand Strategy and Creation – Brand Communication – 360° Campaign”. Presented by the renowned German Design Council, the award celebrates Unzer's outstanding brand management achievements and consumer-centric collaboration with EHC Red Bull München.  

The German Brand Award, judged by a panel of independent experts from the brand industry and academia, distinguishes unique brands. It is one of Germany's most respected accolades for branding excellence, emphasizing criteria such as brand quality, management, design, and impact.  

“In a highly competitive market, standing out is a clear advantage. Receiving this award is a strong acknowledgment of outstanding brand work,” says Lutz Dietzold, CEO of the German Design Council.  

Pascal Beij, Unzer's CCO, adds: “Winning the German Brand Award 2025 is a meaningful recognition of the collaborative effort behind our campaign with EHC Red Bull München. Our goal was to create a brand experience that feels natural and relevant to fans – whether they’re watching the game, ordering a drink, or engaging with our content in the VIP lounge. This award affirms that our approach to integrated, fan-centric communication is resonating.” 

Unzer x Red Bull München: A Future-Ready Fan Experience

At the SAP Garden in Munich, Unzer’s tailored payment and software solutions are setting a new benchmark for fan engagement and convenience. As the exclusive payments partner of EHC Red Bull München, Unzer ensures that fans enjoy fast, secure, and contactless transactions—whether they’re buying tickets online or grabbing a drink in the arena. With POS Go terminals, fans can even order food and beverages directly from their seats, reducing wait times and keeping them closer to the action. Unzer’s unified commerce platform, UnzerOne, connects customer and payment data across all sales channels, giving Red Bull München valuable insights and fans a seamless, personalized experience. 

A Campaign That Brings the Brand to Life

However, the partnership between Unzer and Red Bull München is more than a technological upgrade for fans – it’s also a stage for Unzer’s brand to shine, as the campaign goes far beyond traditional sponsorship. It’s a 360° brand experience that fans can see, hear, and interact with – before, during, and after the game. 

From perimeter advertising and dynamic stadium screens to TV commercials aired during halftime, Unzer is present at every key moment. In the VIP lounge, fans can engage with “Unzer Man,” a custom-built game that adds a playful, interactive layer to the brand experience. These touchpoints are designed not just to promote Unzer, but to make the brand feel like a natural part of the fan journey. At the heart of this campaign is Unzer’s commitment to clear, consistent, and engaging communication. Every element—from the visuals on the LED boards to the tone of the halftime ads—reflects Unzer’s identity as a forward-thinking, fan-focused brand. The goal isn’t just visibility; it’s connection. By integrating into the rhythm of the game day, Unzer becomes more than a service provider—it becomes part of the story fans take home. 

About Unzer

Unzer provides an ecosystem that enables businesses to digitalise through simple and integrated payment and software solutions. From online purchases and in-store mobile POS systems to final settlement and essential business processes, Unzer simplifies and optimises retail operations. This all-in-one approach helps merchants run their businesses more efficiently while ensuring a seamless shopping experience for their customers.

More than 85,000 merchants across Europe already use Unzer's ecosystem. The company employs around 750 people in eight offices in Germany, Austria, Denmark and Luxembourg.