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Berlin/Hamburg, 19 March 2026 – Unzer, a leading provider of payment and software solutions in Europe, has become the new official payment partner of the OMR Festival.
The OMR Festival is one of Europe’s most significant events for online marketing and digital business. Every year, OMR brings together the digital community in Hamburg – from start-ups and SMEs to international corporations. In 2025, more than 67,000 people attended the festival.
Our aim is to set new standards by bringing together digital and in-store channels, and to show what’s possible across the entire customer journey. Payment has always played a key role in this. With Unzer, we’re choosing a forward-looking infrastructure that ensures payment processes are smooth, fast, and reliable.
Philipp Westermeyer - Founder OMR Festival
As part of the partnership, Unzer will oversee all ticketing operations. Unzer is also set to handle payments in the food and beverage areas on the festival grounds.
This allows Unzer to play to its strength in seamless online and offline payments: with an integrated ecosystem of payment and software solutions, Unzer connects all relevant sales channels on a single platform. Organisers and partners benefit from efficient processes, while customers enjoy a consistent payment experience – whether online, mobile, or on site.
“We are very much looking forward to working with OMR. Our aim is to ensure that visitors do not have to worry about payments at all,” says Pascal Beij, Chief Commercial Officer at Unzer. “This is how we lay the foundation for a truly positive festival experience.”
OMR is the leading platform for the digital business world, comprising content, events, and technologies. The OMR Festival is now the largest gathering of leaders in the digital, media, and marketing sectors in Europe. Every day at omr.com, and through numerous newsletters and podcasts, content covering these topics is published.
Podstars by OMR produces and markets more than fifty podcast formats. In the field of education, OMR offers a wide range of training opportunities, operates the job portal OMR Jobs & HR, and runs the software comparison platform OMR Reviews. With over 60,000 independent software reviews on more than 8,000 tools, OMR Reviews is the largest German software comparison platform. Currently, OMR, via ramp106 GmbH, employs around 400 staff in Hamburg.
Unzer digitises commerce with simple, integrated payment and software solutions along the entire value chain. Whether it’s online shopping, mobile point-of-sale systems in stores, or central business and management processes – our ecosystem connects and streamlines all workflows from a single source. This enables merchants to optimise their business, while customers benefit from a seamless and straightforward shopping experience.
More than 90,000 merchants across Europe already use Unzer's ecosystem. The company employs around 750 people in eight offices in Germany, Austria, Denmark and Luxembourg.