Merchants are looking for customised solutions for the payment transactions of the future. Unzer can offer the right mix of payment types here
. This applies both to retailers that only sell products at the POS and those that employ omnichannel concepts and therefore offer an online shop together with a POS station. In both cases, digital payment methods deliver significant benefits. Multi-channel solutions guarantee a consistently wide range of payment options for retailers that are tried and tested across many target groups and distribution channels. Thanks to innovative product solutions of this kind, retailers are capable of covering the classic spectrum of payment types such as debit and credit cards, as well as offering contactless digital payment methods. Synergies are now becoming clear at the POS that retailers will continue to encounter long beyond 2021. One example of this (as well as a useful addition to the payment options offered) is the Pay By Link Service
, which builds a bridge between classic invoices and digital processing directly on smartphones or tablets. By offering this option, retailers show that they are open to new payment methods, yet without having to sacrifice the tried and tested means of payment. Synergy products of this kind are set to becoming increasingly important in the coming year, in particular with respect to the typical acceptance of German citizens when it comes to classic means of payment.