TSG Hoffenheim and Unzer partnership enters the next round

Sinsheim/Heidelberg – TSG Hoffenheim and the payment and software company Unzer are continuing their successful partnership and expanding it until 2026. In addition to the proven digital solutions for optimizing stadium visits, the partners are planning further joint projects focusing on innovation and fan orientation. The expansion of the cooperation is taking place in close exchange with the new TSG management under the direction of Tim Jost, Managing Director Marketing & Sales.

Pascal Beij, Chief Commercial Officer at Unzer, emphasizes the special quality of the collaboration: "Our partnership with TSG Hoffenheim is a real example of working together as equals. The innovative spirit of TSG and the courage to use future-oriented solutions for the fan experience have enriched us enormously in developing new processes and solutions. Together, we have already achieved a great deal and look forward to implementing further innovative projects in the near future and making the fan experience even better."

Max Steiger, Chief Compliance Officer at Unzer, underlines the social significance of the cooperation: "We believe that companies should take responsibility – for their region and socially relevant issues. In TSG Hoffenheim, we have a partner who shares these values and uses its platform to bring sustainability and social commitment into focus. That's what makes this partnership so special."

A central component of the collaboration continues to be the digital transformation in the PreZero Arena. With the payment terminals provided by Unzer, fans can conveniently pay without cash, whether by credit card, EC card, smartwatch, or wallet. The aim is to minimize waiting times and create a modern and seamless stadium experience.

In addition, the partners want to invest more in new projects to optimize the stadium and fan experience. These measures are being developed and implemented in close coordination with the new TSG management. Particular emphasis is placed on sustainability, digitization, and the promotion of women's football.

Tim Jost, Managing Director Marketing & Sales at TSG Hoffenheim, explains: "The continuation and expansion of our partnership with Unzer are important steps for us in taking the stadium experience for our fans to the next level. Unzer not only brings technological expertise but also regional ties. Based on such proximity, we look forward to jointly developing further innovative and sustainable solutions with which we want to inspire TSG fans in the PreZero Arena."

With the long-term agreement running until 2026, TSG Hoffenheim and Unzer are setting an example of innovation, regional roots, and responsibility – both in the digital and social spheres.