Unzer wins over CAVALLUNA with unified commerce

Berlin, 04.04.2024 - Clear the ring for Unzer's box office solutions at Apassionata World GmbH and its successful CAVALLUNA format. Europe's most successful horse show stands for magical encounters between man and horse. With a 20-year success story, the format is unique and has already thrilled more than 8.5 million European spectators.

As part of the collaboration, Apassionata is installing 23 iPad cash registers and 23 POS terminals as well as 7 smart mini cash registers called POS Go. These devices will be used strategically in various areas such as ticketing, catering and merchandising in the renowned CAVALLUNA Park and Showpalast as well as in the touring business units. The touring business is active in 7 countries and 33 cities, with financial transactions possible in three currencies and markets in Germany, Austria, Belgium, the Netherlands, Denmark and Finland. are served.

"We were impressed by the handy POS Go checkouts and iPad cash register systems, especially with their seamless connection to mobile card readers. This allows us to sell flexibly in the field and on tour. The integrated dashboard for analyses and merchandise management processes is user-friendly and makes our day-to-day work much easier." Jens Ullmann, Commercial Director Apassionata World GmbH

Smart all-rounders ensure greater efficiency and shorter waiting times for visitors

Unzer's POS solutions are not only flexible, they can do even more. The digital POS Go mini cash register, for instance, offers digital archiving and legally compliant output of receipts as well as seamless integration of discounts and loyalty programs. The Android app allows retailers to access sales statistics and export payment transactions in DATEV format. Clear dashboards make it easy to track stock, orders and customer preferences. Particularly practical: the seamless integration of an online store ensures networked retail and a smooth shopping experience - whether in the local fan store or online from the sofa.

The iPad checkout system offers maximum flexibility. Customers are free to decide whether they prefer to pay in cash, by debit or credit card or on account. The cash book is integrated and innovative analysis tools complete the system.

About Unzer

Unzer provides payment and commerce solutions for businesses and organisations across Europe. With the UnzerOne platform, companies can access and use customer, sales, and product data in one place and in real-time. Thanks to the reliable and transparent data source in the cloud-based backend, merchants better understand the wishes and requirements of their customers and save time and money through more efficient processes and secure payment integration. At the same time, customers benefit from a consistent and personalised shopping experience that gives them the flexibility to choose how, where, and when they pay. 

More than 85,000 merchants from all over Europe use Unzer's products and services. The company employs staff in eight branches in Germany, Austria, Denmark, and Luxembourg.  

Press Contact  Unzer: Dr. Lydia Prexl, Director of Communications, communications@unzer.com 

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