New checkout solution simplifies the payment process and makes it more secure
Berlin, 14.04.2025 – The payment company Unzer now offers e-commerce customers a Click to Pay function for credit card payments. This simplifies the online payment process and ensures secure, fast, and convenient processing for end customers and retailers.
Click to Pay enables a smooth shopping experience worldwide. Instead of having to re-enter payment details each time, the end customer is recognized during the payment process to successfully complete the order with a single click – similar to the convenience of contactless payment in-store.
To use CTP, cardholders must complete a one-time registration process. This can be done by registering via a bank or the relevant credit card provider, such as Visa or Mastercard, or activating their card directly with the participating online retailer during checkout. Thanks to Click to Pay, the acceptance rate for manual card details entry has increased by 5% in the European market.
In addition to the secure transmission of transaction data, the card number is tokenized, i.e., specially encrypted. This makes Click to Pay particularly secure, as fraudsters cannot intercept credit card numbers. The proven 3D-Secure (3DS) procedure provides additional security during registration and subsequent consumer payments.
Merchants can seamlessly and safely integrate Click to Pay into their online shop via a technical interface, such as Unzer's new payment page, without any complex adjustments. Compared to manual card entry, the checkout process is reduced by up to 20 seconds, leading to fewer abandoned purchases. Since the authentication process is simplified or using biometrics leads to fewer errors, transaction acceptance rates also increase.
"Unzer is one of the first payment companies in Germany to implement Click to Pay together with Mastercard. This makes online payments easier, faster, and more secure for everyone involved," explains Timo Seifert, Director Product Management at Unzer.
Unzer's goal is to drive trade forward through digitization. The company offers a comprehensive ecosystem that integrates both payment and software solutions, providing everything from a single source. In the coming years, Unzer plans to continuously develop its technological base, products, and services.
The company has a broad product portfolio that includes numerous payment and commerce solutions along the entire value chain. These include checkout and e-commerce solutions, its own "Buy Now, Pay Later" offering, and debt collection services. Unzer also offers industry-specific software-as-a-service solutions and acquiring services.
Unzer digitalizes commerce with payment and software solutions that cover the entire merchant value chain. From online purchases and in-store mobile POS systems to final settlement and essential business processes, Unzer simplifies and optimizes retail operations. This all-in-one approach helps merchants manage their businesses more efficiently, providing their customers with a smooth and seamless shopping experience.
More than 85,000 merchants across Europe already use Unzer's ecosystem. The company employs around 750 people in eight offices in Germany, Austria, Denmark and Luxembourg.
Press contact Unzer: Dr. Lydia Prexl, Director of Communications, Unzer Group, Phone: +49 172 5638402, Email: lydia.prexl@unzer.com