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Unzer Partners with Museum Belvedere

Helping make NFTs of Gustav Klimt's "The Kiss" available for Valentine's Day

2 Minutes

The Belvedere Museum Vienna in Austria is cooperating with atrèQ to make Gustav Klimt's "The Kiss", a centrepiece of the Museum's collection, available for purchase as an NFT project for Valentine's Day. Unzer's role as partner here is to process the fiat payment transactions. For the first time in history of art, one of the best known artworks in the world is to be offered for sale in a rather unusual way as an NFT project. The famous painting "The Kiss" by Gustav Klimt is being divided up into a 100 x 100 grid. This produces a total of 10,000 unmistakable individual segments of the high resolution digital copy, which can then be purchased as non-fungible tokens (NFTs) for Valentine's Day.

The sales process of the NFTs is broken down into multiple phases. In the so-called "whitelisting phase", which is due to start on 26 January, interested parties can register their desire to purchase one of these NFTs via the platform. The purchase price of each NFT is likely to be €1,850. They will then be provided with authorisation to purchase the minted NFTs on 9 February. The minting process provides buyers with a guarantee that each NFT is part of the blockchain, making it unalterable and therefore forgery-proof. The purchase phase also starts on 9 February, when buyers can then complete their NFT purchase transaction online. The individual segments are to be assigned randomly, so nobody knows which unique piece of the artwork they will ultimately receive. The so-called "drop" or official release of the NFTs is scheduled to take place at the latest on Valentine's Day, 14 February.

Unzer Is the Payment Processing Partner

Belvedere Museum Vienna selected Unzer, the leading payment platform in Europe, to handle secure payment processing of the fiat transactions. "We always examine new technologies and their development very closely. The fact that we now have been given the assignment of handling payment processing for this Belvedere Museum NFT project is particularly exciting. We are delighted that Unzer is able to provide professional support and the right payment options for processing the fiat transactions," comments Robert Bueninck, CEO at Unzer.

About Unzer

Unzer is one of the leading payment companies in Europe. More than 70,000 merchants rely on the company's end-to-end solutions for greater growth – online, mobile or at the point of sale. Whether international payment processing, risk management or customer behaviour analytics: merchants can compile their data-driven services on a modular basis. Thanks to numerous strategic acquisitions in the last few years, Unzer has developed into one of the fastest growing FinTech companies in Europe. Over 750 payment experts and tech enthusiasts today work on helping merchants achieve sustainable growth in a dynamic market.

Image rights: NFT presentation “The Kiss” by Gustav Klimt at the Upper Belvedere Photo: Ouriel Morgensztern / Belvedere, Vienna

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